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Best Face Forward – Article Review

by Joseph on Jul 16th in Article Review, Best Face Forward, HCI, Human-Computer Interaction, reengineering, systems engineering, unified interface

Introduction In their article “Best Face Forward” (2004), Rayport and Jaworski discuss ways in which companies can integrate humans and computers into a unified interface which interacts with customers. The thesis they begin with is that without specific attention, most companies develop disparate interfaces between departments, or even projects within a department. The goal of […]

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